Target - WiiU Deluxe Console $329.99 1/20-1/26 - unadvertised special?

Perhaps akin to the B2G1 unadvertised special on WiiU games last week, I just came from Target and saw the WiiU deluxe console is $20 off from 1/20 to 1/26, dropping it to $329.99. The basic console looked to still be $299.99.

It may not be clear in the bottom left of the pic, but the DPCI looks to be 207-29-0002.